Pairing Fonts

December 22, 2018

Fonts are an essential aspect of design. Choosing the “right” font can be a daunting task. Fonts can evoke emotion, create uniformity, and ultimately have a major role in your overall design. Understanding the different available options is the first step in pairing your fonts, so let’s review some definitions. Serif – typefaces that include short lines or strokes at the ends of letters  Examples: Times New Roman, Merriweather, Playfair…

Personal Use Websites

November 23, 2018

Websites aren’t just for businesses and organizations. There are endless reasons to have a website for personal use! The most popular type of personal website is a blog. If you cook chances are you have found yourself on a recipe blog on more than one occasion. People also blog about their travels, hobbies, personal responses to movies or television shows, housekeeping and organizing hacks, or even their daily lives in…

The Importance of Updates

April 21, 2018

WordPress: Powering the Internet Websites powered by WordPress are growing in popularity. In fact, nearly a third of the internet is powered by WordPress. Among similar content management systems, WordPress is preferred by almost 50% of CMS users. You can read more fun WordPress facts here. The growing popularity can be attributed to its ease of use, wide variety of themes and plugins, and the ability to alter and customize…

The Bullet Journal

September 25, 2017

A planner, journal, sketchbook, tracker, task list, and much more… all in one book! If you’ve never heard of a bullet journal, you’re missing out! For those obsessed with organization (or if you strive to be more organized), a bullet journal could be your new best friend! Have you ever searched through dozens of planners and couldn’t find one that was just right? Solution: bullet journal. Carry around several different…

Confused About Color?

September 12, 2017

Looking for color palette inspiration? Look no further than Design Seeds. This website is a true gem. It is a great resource when you’re struggling to find just the right complimentary colors (and not just for web design projects, either!). The ability to sort by category/inspiration or choose your primary color makes it simple and easy to scroll through the endless combinations. My favorite part? Each palette provides the HEX…

Visual Content

September 3, 2017

Images Get More Attention Than Text Business marketing schemes are relying more and more on visual content to grab people’s attention.  The fact is, people skim, so it is important to utilize visual content in order to convey your message as quickly and efficiently as possible before your potential customers scroll by. Social media platforms like Instagram and Pinterest rely almost solely on imagery to connect and engage people. Facebook…

Not sure if you really need a website? I get it. Websites are a lot of work. They can be expensive, time-consuming, frustrating, and complicated. However, the benefits of a website, no matter how small and simple it is, far outweigh the disadvantages. Here are 5 reasons why I think everyone should have a website for their small business: People are searching for you. Google averages 40,000 searches per second.…