Fonts are an essential aspect of design. Choosing the “right” font can be a daunting task. Fonts can evoke emotion, create uniformity, and ultimately have a major role in your overall design. Understanding the different available options is the first step in pairing your fonts, so let’s review some definitions. Serif – typefaces that include short lines or strokes at the ends of letters  Examples: Times New Roman, Merriweather, Playfair…